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SEARCH ENGINE OPTIMIZATION

A good SEO helps a website to appear higher on a search list. This means that clients will visit websites with good SEO more often than not, hence increasing the importance and productivity of the web page or website.

Some characteristics of a website with good SEO are;

Error-free copy. This means that you will waste less time looking for complete and true information and focus more on the information itself.

Clean code

Many inbound links to the page from other reputable sites. You will not have to look for other reliable sources or references elsewhere because you will be directed by the optimized search engine.

Some of the important factors to keep in mind when setting up an SEO include;

Conversion rate. A conversion rate is an individual action or goal completed related to the targets you’ve set. It rate is calculated by dividing the number of action or goal completions by the unique visits.

Visits to a specific page. This feature helps the business understand what products and services are most often enquired about by the clients. With this information, the business could improve the less visited pages as per the client’s needs to attract more clients.

Click-through-Rate (CTR)

It is the rate at which clients will visit your website by clicking through the link given. Most businesses that do not understand the importance of CTR lose a lot of potential revenue. Good titles and descriptions on a page increase the CTR which in turn increases the potential number of clients. The more appealing a title is, the better its CTR.

The following is some data on why SEO should be handled seriously;

50% of consumers who conducted a local search on their smartphone visited a store within a day, and 34 percent who searched on a computer did the same.

It is quite clear that SEO is important to a business and should be well managed.